10 Issues to Address in Your Nonprofit’s Social Media Policy

  Copyright and trademark infringement.  Tip: understand the fair use doctrine.  Trap: expecting attribution to offer protection against charges of infringement. Fundraising and foreign state registration requirements. Tip: check out The Unified Registration Statement.  Trap: disregarding registration laws and their application to funds raised through social media (see the Charleston Principles). Events...

5 Social Media Myths

Last year, a study conducted by the University of Massachusetts Dartmouth Center for Marketing Research (“US Charities’ Adoption of Social Media Study,” August 2010) reported that the largest nonprofits are outpacing for-profit companies and academia when it comes to social media use. Among its findings (based on the 200...

Social Media Policy Resources for Nonprofits

When Facebook was down last week due to technical problems, numerous news stories such as “FACEBOOK IS DOWN: Can Life Go On?” in the SF Gate and “Facebook Down, Like Buttons Vanish, Internet Implodes” in TechCrunch sprouted almost instantaneously all over the internet. Comedic as they were, they also...