Last week, we discussed the benefits of trademark registration in “What’s in a Name? Lessons learned from current trademark battles.” Equally important, though, is the discussion about potential reasons not to register a trademark. Choosing to forgo registration is not an invitation to avoid due diligence nor engage in...
INTELLECTUAL PROPERTY
What’s in a Name? Lessons learned from current trademark battles
Nonprofits are not immune to the trademark battles that are more commonly associated with for-profit corporations. Nonprofits, like other corporations, benefit from strong branding and may be just as protective of their trademarks. Last week, Clifford Marks’ article “Charity Brawl, Nonprofits Aren’t So Generous When a Name’s at Stake”...
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